A beautifully wrapped gift. An expertly plated meal. A well framed photograph. A local small business you can't wait to visit because the ambiance is forever changing. We all know that the way you present things can be very important. None of those items would have the same impact if they were delivered in a crumpled paper bag. Presentation is important, particularly when it comes to your small business.
Customers that visitor your small business are forming impressions and making assumptions about your business each time they interact with you, whether it’s in person, over the phone, or online. That’s why it’s so important that you always present your business in a positive manner. If even one of these interactions makes your business look bad, it can taint the customer’s overall impression leading to bad reviews, loss of sales and worse.
In our next series of posts, we are going to provide tips to help ensure that you are consistently presenting your company in a way that will make a lasting, positive impression on your clients. We’ll begin our series with tips to improve in-store customer service and proper etiquette when handling customer phone calls. Next, we’ll offer suggestions to create an engaging web presence and streamline the online ordering process to encourage your customer’s to visit your website more often. Last, but not least, we’ll review presentation software and offer suggestions for using this media to promote your business.
You’ve worked hard to create a successful business. Show your customers the value that you place on your business by presenting it in a way that says it’s “grade-A, top of the line, premium.” Don’t make the mistake of losing customers simply because you dropped the ball on the way you present things. If you offer your goods and services in the equivalent of a crumpled up brown paper bag, don’t be surprised when your customers treat your business like a last resort, bargain basement type establishment.
Presentation is important in small business.
Each time you interact with your customers is another opportunity to strengthen their relationship with your business. As makers of the world's best free inventory management software, we understand and practice this concept daily. It's a chance to increase sales, or in our case, the user base. A way to generate more goodwill, garner favorable reviews and word of mouth advertising. To continue to grow your small business and succeed in your niche, you can’t afford to let even one of these chances have a negative effect. Even a missed opportunity will cost your business in the long run. Check back with us soon to learn how to avoid this pitfall.
