Modern Marketing for Small Business

A recent article on by Janine Popick, CEO and founder of Vertical Response a provider of self-service e-mail, social and event marketing solutions for small businesses, offered 6 tips for marketing your small business in 2014. By virtue of visiting our site and reading this blog, you have proven you are familiar with at least a few of the techniques but there may be some on the list that you aren’t currently implementing. If you need help in other areas when growing your small business, read our entire series.


1. Go Mobile.

Deloitte Digital says that over 1.2 billion people use mobile devices to access the Web.  There is a difference between being accessible mobile content and optimized mobile content. If you haven’t invested in a mobile site, now is the time.


2. Post Video.

Your video doesn’t have to go viral to have a huge impact on your business. Providing video content on your site allows you to demonstrate your product or service in ways that plain text can not. Popick says that videos not only improve branding, they are proven to increase sales as well.


3. Send E-mail.

E-mail is an inexpensive and highly effective way of communicating with your customers.  Additionally, it is trackable providing an almost instant report on your campaign’s effectiveness.  Email isn't as personal as a hand written note, but email marketing for small business can pay real dividends. Think less newletters and more promotional and informational content.


4. Embrace Social Media.

The power of word of mouth advertising is nothing new. What has changed is the speed and the scope word of mouth now takes.  People can share their thoughts on your small business via Twitter, Pinterest, Facebook and other social media outlets. Harness this amazing opportunity to take center stage and get your message out there.


5. Create Content.

Creating content can be a daunting task. With all your other responsibilities it can be overwhelming.  Maximize your exposure by crafting a message such as a blog post and then breaking it down into smaller pieces that can be posted on social media. Social media marketing for small business is about connecting with your audience. They're out there. You just need to find a way to show value and focus on giving before you get.


6. Search Engine Optimization.

Focus on building good links and creating content that will generate click throughs. These days marketing for small business is more than making calls. It's about having folks come to you.

As technology changes, your marketing strategies have to adapt. By implementing some of the above tips you can stay ahead of the curve. The best part is these marketing techniques can be implemented at little to no cost. Go ahead, get online and start promoting your small business!

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