Beware the Online Review

Many small business owners focus on marketing their business and expect that to help them grow and succeed. Marketing is important but it isn't the only factor that impacts your success. These days there are numerous websites that encourage online business reviews. The best marketing in the world will struggle to overcome bad online reviews. That's why it's important to frequently check these sites to see how you're doing and to respond to negative reviews in a timely manner. Keep reading for some tips on handling bad reviews and how Stockpile quick inventory solution can ensure that inventory issues don't impact your customers' impressions of your business.

Put Your Best Foot Forward 

The best defense is a good offense. The absolute best way to combat bad online reviews is to avoid getting them in the first place. If you offer a great product or service at a great price and you provide superior customer service you are more likely to get glowing reviews from your customers. Strive to create a positive experience each time you interact with your customers.

Know Where to Look 

Ignorance is not bliss. You need to know where to find reviews of your business. Don't just check one or two places and call it good. You need to be aware of the various sites that accept online reviews of businesses like yours. You need to know what customers are saying about your business and your competitors. It's not enough to just know what you're doing right or wrong, you need to know what they're doing better so you can increase your competitive advantage.

Monitor Sites Regularly 

People can leave online reviews anytime. You need to be checking these sites at least on a weekly basis. Often a quick positive response can neutralize a negative review. Leaving that blight on your reputation sitting out there unchecked for days or weeks can have a lasting impact on your business. If you don't have time to check these sites frequently assign an employee this task. You can decide whether you feel comfortable allowing them to respond or if you'd rather be notified of negative reviews so that you can craft a reply to address the issue.

The Right Response 

Customers can say anything they'd like about your business. They are, after all, offering their opinion and impressions of your business. It can be tempting to contradict information that you feel is false but that can seem argumentative or belligerent. It's better to apologize and then address what you will do to ensure a better experience. Remember the old adage 'the customer is always right.' They are entitled to their opinion, it's up to you to do everything in your power to make sure that opinion is a positive one. You can start off by saying that you're sorry they had a bad experience or you're sorry they feel that way and then be specific about how you will change your policies, procedures, or employee actions to remedy the situation. Often the promise of change will be enough to convince other customers to give your business a chance even though you don't have a full five stars and a string of reviews singing your praises.

Inventory Issues Avoided 

Often companies receive bad reviews because they didn't have the product that their customers were looking for. This is an easy situation to avoid. You simply need a robust inventory management solution.  Most inventory issues occur because of the challenges associated with tracking inventory. It's important to know what you have in stock and where to find it.

Inventory Management Is Easy with Our Quick Inventory Solution

Stockpile is the perfect choice. Stockpile is designed for small businesses. It's fully customizable so you can choose which fields to add to item records. Why leave fields blank or try to tweak them to fit your needs? You deserve a solution that can be tailored to your unique business. This will make it easier for employees to use and more beneficial for your business. Stockpile is also mobile compatible. You shouldn't have to be onsite to check your inventory. With Stockpile quick inventory solution you can access your data from your mobile device anytime. Stockpile will even grow with your business. Easily track inventory within a single location or across multiple locations. Plus, Stockpile quick inventory solution is available for free. Why wait? Try Stockpile today!

 

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