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For decades, advertising execs have sung the praises of word of mouth advertising. It’s free, it has always had the potential to spread quickly, and it’s a proven fact that consumers trust the word of people that they know far more than they do any marketing piece that you could create. Technology has significantly changed…

You start off with a great idea. You’re full of enthusiasm and raring to go. Suddenly, a few days or a few weeks have passed and your idea has stalled. You’re no closer to reaching your end goal than you were when you started and you’re left wondering what went wrong. Often, the problem isn’t…