If you provide a product that is not consumable, that is one that will last for some time, you can't count on your customers automatically returning to your business on a regular basis to make future purchases. In this instance, you have to provide some incentive to keep them coming back. You need to develop new versions of your product, or new products entirely that offer new features and functionality that will appeal to your customers and entice them to replace or upgrade a product that still works. Today, we're going to provide some tips on how to determine the best way to add value and keep your business growing.
- Know Your Customers. You need to know why your customers bought your product in the first place, what they like best about it and what they like least. If you focus on the wrong aspect of your product and remove features that your customers liked you will lose customers. You need to increase the things that they liked and get rid of any things that they didn't like, if possible.
- Know Your Product. When brainstorming, it can be easy to come up with outlandish ideas. "Wouldn't it be great if our product could...." Remember to stay within the realm of possibility. Sure, it would be great if your product could do everything, but it probably can't. Develop realistic feature add-ons and you will be successful in pleasing your customers.
- Hear Ye! Hear Ye! All the improvements in the world won't sell more product if you don't let your customers know about them. Make sure that you effectively market the new product and tout the new and improved features. You need to convince your customers that it is worth upgrading.
- Make It Easy to Switch. Sometimes, implementing a new version of a product can be challenging. When new features are added or others are removed it can change the entire way something works. Make it easy for your customers to adapt to the new version of your product. You can even have a "cheat sheet" for returning customers that points out the differences and walks them through how to use this new version.
- Upgrade/Trade-in Discount. Of course, discounts are always popular. You could offer a discount for returning customers who are upgrading to the new version. That is a great way to build brand loyalty and keep customers coming back time and time again.
The bottom line is that if you offer a great product, superior customer service and you continue adding value, your customers will keep coming back to your business. As you add new customers your company will grow and succeed. For more tips on how to make your business great keep reading our blog.
Want Good Value? Try Our Small Business Inventory Solution
We believe in constantly working to add value for our customers. That's why we gather customer feedback to add new features to Stockpile small business inventory solution. Stockpile is designed to provide world class inventory management solutions to small businesses. Stockpile is fully customizable, so you can choose which fields you add to item records. It is scalable, so it works to track inventory within a single location, or across multiple locations. Plus, Stockpile small business inventory solution is mobile compatible, allowing you to access your inventory data anytime, from anywhere. Running reports is easy with Stockpile as well. With Stockpile small business inventory solution you can take control of your inventory management issues and spend more time focusing on other aspects of your business. Try Stockpile today!
