Summer can be a slower time for many businesses. Employees and customers alike are more focused on their vacation plans and the fun things that they want to do on the weekends than they are the day to day activities. It can be hard to keep anyone focused and interested in your business. That's why today we're providing some tips to help you avoid the summer slump and keep your business growing.
The first thing you need to do is get your employees on board. The best marketing and sales campaign in the world won't succeed if you don't have the staff to make it work. Talk to your employees in advance about what you hope to do for the summer. Ask them to make vacation plans well in advance so that you can ensure you have adequate coverage at all times. Most importantly, make sure that you let employees know that you value their contributions and make an extra effort to accommodate their summer plans.
Once your staff is motivated and ready to help you implement a winning summer strategy it's time to draft a plan. You need to get your customers's attention and give them reasons to want to come visit your business. Often we think about offering treats around the holidays, but summer can be a great time to surprise people with free lemonade, bottled water or some other refreshing beverage. A complimentary cold drink will be a welcome bonus on a hot day. You could also offer fresh fruit or some other small snack. Surprising your customers in a good way is never a bad idea.
Another great way to get people to come in is to offer a promotion. It can be a price reduction, a coupon, or some other bonus. If across the board discounts are too costly, consider a contest with just one winner. It can be a cheaper alternative and still generate increased traffic for your business.
If you can tie your promotion in with typical summer activities you can benefit from that association. Consider a baseball, beach, or other theme. Then anytime your customers enjoy one of those activities they will think of your business as well. You can even provide details about outside activities in your business. Even if they are reading about something completely unrelated to your business, they are still in your shop. That gives you additional opportunities to impress them with your business offerings and sell them additional products or services. Don't give your customers reasons to rush out the door, make them want to linger a little longer.
The dog days of summer can make us feel tired and unmotivated, but it doesn't have to be that way. With a little creativity and pre-planning summertime can be fun time. Create some fireworks for your business and watch your sales skyrocket.
Our Free Easy Inventory Solution Can Be the Highlight of Your Summer
Still searching for an inventory management solution? You need Stockpile. Stockpile free easy inventory solution is the small business inventory management software that you need to take charge of your inventory. Easily track inventory within a single location or across multiple locations. Run reports with ease, whether it's end of the year tax time or just a clear overview of your inventory that you're looking for. Plus, Stockpile free easy inventory solution is mobile compatible so you can access your data anytime from anywhere. With Stockpile free easy inventory solution you can eliminate the headaches from inventory management and focus on other aspects of your business. Try Stockpile today!
