Category Archives: Small Business Tips

How Do You Measure Success?

When discussing goals, many people say that they'd like to be more successful. This is particularly true of business owners. You almost never hear someone say that they wish they had fewer customers or that their business was less successful. The important thing to realize here is that definition of success is often very personal…
Read more

Change Is Good

Change is good, but sometimes it's hard to convince your customers. Some people are just naturally resistant to change. They like for things to stay the way they've always been. Others become more reluctant to adapt to changes as they get older. It may be a fear of learning something new or just a discomfort…
Read more

Marketing to Millennial Minimalists

Recent studies have noticed a growing trend among millennials. Rather than engaging in rampant consumerism they seem to be favoring minimalism. Theories abound as to why this trend is so pervasive. Whether it's a response to the economy, staggering student loans or the difficulty of obtaining a high paying job post graduation, a number of millennials…
Read more

The Honor System

The honor system is important to the fabric of our society. Trust is a cornerstone of our beliefs. We trust that most people will do the right thing. Whether you realize it or not, you've been learning about the honor system for most of your life. As a child, your parents began giving you chances…
Read more