Winter Weather Opportunities

If you are in one of the parts of the world currently experiencing winter weather it can feel like one big wet blanket crushing your opportunity to reach your business goals. Temperatures are cold, skies are gloomy, roads are treacherous and your customers are staying home. Your customers may not be able to reach you, but you can still reach them. There is a silver lining to being snowed in.

Think about how you spend a snow day. Even if you love the white stuff, it’s far too cold to stay out in it for too long. When you come in, you enjoy some hot chocolate, eat some lunch, read, watch some TV and then get on your favorite electronic device. Your customers are just like you. When they are stuck at home, they eventually get bored and go online for entertainment. Here’s your opportunity to reach a captive audience.

Say want you want to say. This can be a marketing boon. Your customers may take the time to read an offer they would have previously skipped over on a busier day. Have a longer message you’d like to get out? Now is the time. Many of your customer’s other plans have been canceled by the weather so they have a little extra time to spare. Have you been working on video marketing or another creative way to reach your customers? Now is a great time to roll out that campaign. 

Many people turn to social media to stay in touch with the outside world when they find themselves unable to actually venture outside. This is a great time to post specials and other information on your company Facebook page. Even just posting your snow pics can get your company popping up in your customer’s newsfeeds. They’ve got time to think about other projects and they should be thinking about your company. Make sure your name and company message stay in the forefront by posting, tweeting and e-mailing a few times throughout the day.

Offer “snowed in” specials. Give your customers a reason to place an online order or make plans to visit your business as soon as the weather breaks. Offer limited time specials during the storm. If you can tie the offer in to the weather, even better. For example, discounted scarves and snow boots will likely fly off the shelves when people are faced with freezing temps and icy sidewalks. Conversely, off season specials can be effective as well since many of your customers will be dreaming about warmer weather.

Winter Weather Can Be Tough | Our Simple Online Inventory Solution is Tougher

Now is also a great time for you to research new technologies for your small business. Follow the preceding link to see some of our suggestions to get you started. Still looking for a simple online inventory management solution? Get started with Stockpile today! Stockpile is so quick and easy to set up, you could be done before the roads are clear. Stockpile will revolutionize the way that you think about and manage inventory. Access critical business data, anytime from anywhere. That can be very helpful when the weather refuses to cooperate. Track inventory easily, even across locations. Don’t wonder whether or not those items left your other store before the storm hit, look it up from your phone. Need a report that you left at the office? You can run another one from home. Stockpile simple online inventory solution makes it easy to get your work done. Stop making excuses and start making a difference in your inventory management process.

 

 

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