We've talked about the importance of being active in your community and participating in local events. You know that becoming part of the community improves your customer retention, helps you attract new customers and garners the kind of PR that money can't buy. Today, we're going to talk about giving back in other ways and how that can impact your business.
As a business owner you may be asked to speak at local events. It could be a small business association, a local school, or the Chamber of Commerce. Your first inclination may be to say "no". We get it, you're busy and preparing and delivering a speech takes time. The benefits, however, could be far reaching and well worth the extra effort. Keep reading to learn more.
- Remember why you started your own business in the first place. Gathering your thoughts to encourage others to start their own business can remind you why you did as well. Sometimes you can start to question that decision when you're bogged down in long hours and the stress of keeping your business afloat. Being reminded of the excitement you felt when you were just starting out can be a real morale booster.
- Get back to basics. Have you moved off of your original business plan? It's easy to get off track without even realizing that you've drifted. Thinking back to your original goals can remind you where you were headed in the beginning. Still on target? Great. If not, you can recenter and start moving in the right direction.
- Rediscover your passion. Most entrepreneurs took the leap to start their own business because they felt very passionate about owning their own business. The daily grind can really squash that enthusiasm and drive. Sometimes talking about that feeling is all it takes to rekindle the spark. The more you practice your speech the more excited you may become. Speaking to a group of other individuals who are enthusiastic about the prospect of starting their own business can really get you fired up.
- Keep the business community growing and thriving. To keep your community growing and thriving you need new members. Often young people can't wait to grow up and get out of town. Speaking to groups of young people can ensure that they are aware of the opportunities in their local area and they will at least consider staying. Your speech could be the one thing that convinces them to stay. You never know what impact you might have.
- Attract new customers. At the very least giving back gives you an opportunity to put your message out there. You can represent your company and possibly attract some new customers for your business.
There are so many benefits to be gained by giving back to your community. We know that it requires a time commitment and many people are uncomfortable with public speaking, but it is well worth it. We hope that you'll consider participating in some local events and giving back in your area.
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