Lax Can Mean Lacking

These days it's easy to be a little lax when typing. For starters everyone knows that autocorrect is on the job. (They should also remember that sometimes autocorrect does crazy stuff, but that's a whole other conversation.) It's so easy to go back and change characters that you don't have stress too much as you're typing. It's not like the old days when a single mistake could mean you'd have to throw the whole page out and start over. Really, does anyone miss typewriters and white out? The thing is the constant need to post updates quickly and the lax attitudes of much of the population have resulted in some less than stellar results. This post will focus on ways to ensure that you're message remains on point and grammatically correct. We'll also tell you how Stockpile simple small business inventory solution can help your business stay on top of your inventory.


What Are You Trying to Say?

We are big fans of social media and advocate its use as a marketing tool. It's important to know what your message is and what you want your customers to get out of your posts before you just blast them with content. Take some time to decide how you want your brand to be perceived. Do you want to be known for your low prices, your quality products, or your great customer service. Of course, you can try for a trifecta where you hit all three, but don't spread yourself so thin that you don't really succeed in any of these areas. You want your message to be clear and trying to cover too many bases at once can result in a jumbled confusing message that doesn't really speak to your audience at all. Coming up with a few bullet points that really sum up your goals can really help you stay on target when you're crafting content.


If you've ever taken a marketing class you're probably familiar with K.I.S.S. The acronym stands for Keep It Simple, Stupid. The concept may sound simple but you'd be amazed how often people fail to follow this one. When you have a great idea it's easy to get caught up and carried away in the implementation. Remember, your audience isn't inside your head, they can't read your thoughts. You need to keep your message clear and concise so that they can quickly and easily understand what you're trying to say. Anything that is too long or too convoluted will cause your customers to lose interest and move on to something else.

Get It Right! 

Attention to detail is important. Your customers are always forming an impression of your business. If you are lax with details they may be concerned about the quality of the product or service you provide. Something as simple as misspelled words or poor grammar can be enough to send your customers to your competition. Check, check, and have someone else check your messages, marketing materials, and more. The better impression you can create, the more likely you are to garner repeat customers. We can't stress this enough, don't rely on autocorrect. Remember, the program is guessing what word you were going for. It's easy for it to be completely wrong and that can have negative results. If you're not confident in your own grammar skills, ask someone who is better at it to check over your work.

You don't want to miss the mark with your message because you were too lax in your attention to detail. Anytime your customers find your business lacking they are more likely to check out the competition. That also applies to inventory management. If you are frequently out of stock, overstocked, or just unable to locate merchandise your customers are going to be disappointed. Stockpile simple small business inventory solution makes it easy to avoid these scenarios. Adding item records is quick and easy. Stockpile is available for free so you can grant access to all of your employees. Because Stockpile is fully customizable it's easy to make the system fit your needs. You can track all the details that are important to your business without filling any fields that you aren't interested in. Once your data is entered you'll have instant access from anywhere thanks to Stockpile's mobile compatibility. Tracking items within a single location or across multiple locations is simple as well. With areas and locations you can be very specific about where items are kept. Running reports is easy as well so you can also see the whole inventory picture anytime.

If you want to impress your customers you need to get things right as often as possible. A little attention to detail and Stockpile can help. Ready to get started? Try Stockpile today!


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