Category Archives: Small Business Tips

For decades, advertising execs have sung the praises of word of mouth advertising. It’s free, it has always had the potential to spread quickly, and it’s a proven fact that consumers trust the word of people that they know far more than they do any marketing piece that you could create. Technology has significantly changed…

You start off with a great idea. You’re full of enthusiasm and raring to go. Suddenly, a few days or a few weeks have passed and your idea has stalled. You’re no closer to reaching your end goal than you were when you started and you’re left wondering what went wrong. Often, the problem isn’t…

We often think that we are saving time by rushing through a project. The reality is that if we don’t do it right the first time we will have to do at least parts of it again to fix our mistakes. By the time we’re finished the second time, we will have spent longer working…

Christmas, Valentine’s Day, birthdays, anniversaries - each time a gift-giving occasion passes people are reminded that vague hints are seldom a good way to get what you want. Managers would do well to remember this as well. Offering vague directions or assuming that employees understand what you expect often leads to disappointment when the results…